Now that you are done with all the formalities with Company Formation in Germany, it is time to get back to business and start working towards growing it. So are you ready to use every trick in the book to grow your business? After Setting up a Company in Germany, the hardest part is over and now it is time to stand out from the crowd and tell your customers about your business. In that spirit, here are 4 growth hacks that can set your business on the path of success:
1. Optimize For Mobile
We live in a mobile world where consumers are relying on their mobile devices for almost everything you could imagine. Right from purchase decisions to deciding on which service is best for them, mobile and internet are playing an important role in the customer life cycle. Studies have shown that almost 80% of internet users own a smartphone with 48% of potential consumers starting the mobile research with a search engine.
So if your website is not mobile-ready, it can cause a severe blow to your business at an early stage. According to Google Studies, 61% of users are unlikely to return to a website they had trouble accessing and even worse is that 40% of these users visit a competitor’s site instead. So make sure that your marketing emails and website are compatible across all mobile platforms.
2. Add Video
It is said that a picture is worth thousand words and a video is worth 1000 pictures. Text and picture ads getting overshadowed by video marketing strategies. Studies have shown that 87% of online marketers prefer video content over picture and text. Yet another study said that social media videos have a tendency to get 1200% more shares than images and text combined.
And sure it doesn’t stop at advertisements alone. It is said that videos used on a landing page can increase the conversion rate by 80% or more. With such promising statistics, it is pretty clear that integrating video into your marketing strategies can have positive outcomes to a large extent.
3. Be Selective With Social Media
Social media or Digital Marketing has become the buzzword. But where the businesses go wrong is that they are focusing on creating their presence across all social media platforms. Although it is a great way to spread your presence and make people aware of your business if done smartly, you can actually generate business out of it. Do a thorough research of your audience and market where your audience is. The first step to identify your audience is to know what kind of business model you have. For B2C kind of businesses, the social media platforms such as Instagram and Facebook would serve. But for B2B models, Linked-In and Twitter are more effective. So identify your audience before starting your social media marketing.
4. Go Organic
In the race to do online marketing, it is easy to leave organic SEO strategies in the dust. No matter what new platforms have sprang up, SEO cannot be left completely. Studies have shown that 70-80% of users do not pay any heed to paid ads and focus on organic results instead.
People are more comfortable in carrying out their own search. According to studies, 93% of online experiences begin with a search engine. So brush up on your SEO and try to build your organic traffic.
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